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How to solve poor CLM adoption

How to solve poor CLM adoption

How to solve poor CLM adoptionPaxton Wiers
Sr. Product Marketing Manager

When it comes to choosing a contract lifecycle management (CLM) solution, you have a lot to consider:

  • What key challenges or pain points are you looking to address?
  • How much is it worth to your company to solve them?
  • How will a new system integrate with existing processes and legacy systems? 
  • What resources can you commit to training and implementation?
  • What is your timeline for having a new CLM up and running?

If you’ve already begun considering CLMs, then you know that list could go on and on, but you may have left out one of the most important questions: “Will anybody actually use it?”

A feature-packed CLM that nobody wants to learn is as useless as recitals in 21st century contracting. Hot take, I know.

that by 2025, “corporate legal departments will capture only 30% of the potential benefit of their contract life cycle management investments.” That’s despite the fact that those same corporate legal departments are predicted to triple their budgets for legal tech.

What’s 30% of 3X more? A whole lot of wasted time, money, and effort.

Email equals adoption

Most CLMs require that stakeholders learn new tools and processes to engage with legal. But as far as those stakeholders are concerned, there was nothing wrong with the old process. They sent an email to legal, and legal responded.

If it ain’t broke, they figure, why fix it?

You and I know what happens on the other end of that email: Chaos. Draft management and version control can be a nightmare, and keeping track of the deluge of loose legal requests (and their associated details, documents, and timelines) often takes more effort than the tasks themselves.

That’s where 51Թ’s email-driven workflows add up to quick, company-wide adoption.

For stakeholders across your company, the process for working with legal remains largely unchanged. The only difference is who they email: 51Թ instead of you.

That email automatically becomes a task in 51Թ, where you and your team have a legal-first dashboard that’s purpose-built for keeping track of everything on legal’s plate—and keeping those requests moving forward.

The same goes for updates, notifications, and approvals. Your stakeholders can manage everything through email, while you take full advantage of the simple power of 51Թ.

Integrations are essential

But email isn’t the only system your stakeholders use.

For example, your sales team may work almost exclusively in Salesforce, and your team may like to collect signatures with DocuSign. And for most post-pandemic businesses, instant messaging is like oxygen.

Sad? A little. True? Most definitely.

That’s why 51Թ integrates seamlessly with these systems (and more) too. 

  • 51Թ’s integration with Salesforce helps sales and legal work together to accelerate deals and grow your business by letting sales work exclusively in the platform they’re most comfortable in.
  • 51Թ’s integration with DocuSign lets you easily prepare, send, and file documents without leaving 51Թ. Use Adobe Acrobat Sign or HelloSign? We integrate with them, too.
  • 51Թ’s Slack bot or Microsoft Teams bot will help stakeholders answer simple contract-related questions themselves with a simple chat—and without bothering legal. It’s the little things, right? 

Check out our complete list of integrations here.

Email-driven workflows. Key integrations. Minimal change management.

Because when you invite a new CLM to join your team, it should work the way you do—not the other way around.

Want to see 51Թ’s email-driven workflows in action? today.

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